Marsh Expands Hometown Markets

Marsh Supermarkets said last week it would convert seven additional stores in Ohio to the Marsh Hometown Markets banner, after a test of two converted stores in northern Cincinnati generated positive customer response. The chain, which was acquired last year by Sun Capital Partners, Boca Raton, Fla., said it would convert four of its LoBill price-impact stores to the new banner.

INDIANAPOLIS — Marsh Supermarkets here said last week it would convert seven additional stores in Ohio to the Marsh Hometown Markets banner, after a test of two converted stores in northern Cincinnati generated “positive customer response.”

The chain, which was acquired last year by Sun Capital Partners, Boca Raton, Fla., said it would convert four of its LoBill price-impact stores to the new banner. Three of the stores are in Hamilton, Ohio, and one is in Fairfield, Ohio. The company said the stores would “retain the LoBill value proposition.”

In addition, the chain said it would convert three traditional Marsh stores in the Cincinnati area to the Marsh Hometown Markets banner. Those stores are located in Middletown, Franklin and Eaton.

“We are very encouraged by the initial consumer response to this new format,” said Frank Lazaran, chairman, president and chief executive officer, Marsh, in a prepared statement. “We will continue to monitor the progress of these stores and will evaluate the timing of future conversions accordingly.”

Marsh currently operates 73 Marsh locations, 27 LoBills, six O'Malia's Food Markets and 148 Village Pantry convenience stores, the last of which reportedly are being split off within Sun Capital.