NESTLÉ DRUMSTICK SPONSORS BASEBALL
OAKLAND, Calif. — Nestlé Drumstick ice cream is sponsoring Minor League Baseball. The partnership will include Drumstick Family Days, during which Nestlé will provide ticket discounts and activities for families. In addition, select MiLB teams will host “birthday parties” that include ticket discounts, recognition by the team, Nestlé Drumstick-branded birthday gifts and Nestlé Drumstick cones. “We are excited to dish up a sweet part of Americana that families can slow down and enjoy together — Nestlé Drumstick ice cream cones and baseball,” said John Harrison, official taster for Nestlé Drumstick cones. “Not only does Minor League Baseball give people the chance to see tomorrow's stars today, but it also provides a more affordable family option than a trip to a big league park.” Nestlé Drumstick is also offering baseball fans an opportunity to get their own personalized versions of authentic Topps baseball cards. Participants can order a free set of personalized trading cards (shipping/handling charges will apply) with the purchase of two Nestlé Drumstick-brand products.
FRITO-LAY LAUNCHES LOW-SODIUM LINES
PLANO, Texas — PepsiCo's Frito-Lay North America business unit announced the launch of Pinch of Salt, a low-sodium version of some of its most popular brands: Lay's potato chips, Tostitos tortilla chips, Fritos corn chips and Ruffles potato chips. Depending on the product, sodium content is 30% to 50% less than the original products. For instance, Lay's Classic potato chips contain 180 mg of sodium per 1-ounce serving, while the Pinch of Salt version contains 75 mg. “The No. 1 request from our consumers is for low-sodium versions of the products they love most,” said Jaya Kumar, chief marketing officer, Frito-Lay North America. “While consumers request low-sodium versions of their favorite products, they aren't willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack chips they want.”