Stop & Shop, Giant Expand Value Message

Stop & Shop and Giant-Landover are set to debut a new value effort today that will double the number of products that can be purchased using a loyalty card, and is accompanied by new shelf tags, in-store signs and a new circular design.

QUINCY, Mass. — Stop & Shop and Giant-Landover are set to debut a new value effort today that will double the number of products that can be purchased using a loyalty card, and is accompanied by new shelf tags, in-store signs and a new circular design.

The chains also are launching new loyalty cards.

In addition to delivering additional savings, the effort involves more clarity in communicating that value message to consumers, Faith Weiner, a spokeswoman for the chain, told SN. “We are clearly identifying what the deals are — what’s special, what’s a ‘Real Deal’ — and it’s all laid out in the new circular,” she said.

The chain’s parent company, Amsterdam-based Ahold, had disclosed last week that a new phase of the value effort was forthcoming during a conference call with analysts discussing second-quarter results.

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