Wegmans Unveils ‘Price Freeze’

ROCHESTER, N.Y. — Wegmans Food Markets [2] said it would begin a round of “price freeze” extended discounts on more than 60 products, effective Sunday through Dec. 31.

Wegmans said the list of discounts includes items intended to help families pack lunches and make family meals, including whole roasting chicken, tilapia, frozen vegetables, cereal, peanut butter, whole grain breads, Greek yogurt, pasta and pasta sauce. The chain said most of the discounted products are Wegmans brand.

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“It appeared early in the year that food costs would stabilize, but then the drought. There’s so much uncertainty. Planning and budgeting are crucial for families, and it’s made easier when they can count on prices for an extended period of time,” Colleen Wegman, president of Wegmans, said in a statement. “What you save at the grocery store should more than offset what you pay at the pump.”

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