Holiday sales rose only 07 through Dec 24 according to one report

Holiday sales rose only 0.7% through Dec. 24, according to one report.

Year-End Sales Seen Uneven

“Costco continues to gain share as evidenced by the strong traffic trends.” — Karen Short, analyst, BMO Capital Markets

NEW YORK — Fears of the so-called “fiscal cliff” and other factors, including Hurricane Sandy, may have tempered retail sales growth this past holiday season.

The International Council of Shopping Centers here last week said in-store sales did appear to accelerate late in the season, however, despite a slump in the first few weeks after Thanksgiving. The ICSC-Goldman Sachs chain store sales index projected that the group’s previous forecast of 3% growth for the November-December time frame appeared “generally on track” following a late-December surge.

Issaquah, Wash.-based Costco Wholesale Corp. [2] was among the retailers posting stronger-than-expected results in December, helping lift the overall retail sales tally for the season, analysts said. The company last week reported same-store sales increased by 9% in December — a figure that exceeded analyst estimates of 6.2% growth. Comps in U.S. stores improved by 8%.

SN Infographic: Holidays Spur Impulse Snack Sales [3]

The membership warehouse club said sales growth was driven by positive same-store sales in all categories, and fresh food sales improved behind increases in produce and deli and in spite of slight deflation in meats. An extra day in the reporting period compared with the same period a year ago contributed around 2% to same-store sales. Store traffic was up by 3.5% and average ticket increased by 5% in the five-week period, which ended Dec. 30.

“Costco continues to gain share as evidenced by the strong traffic trends,” said Karen Short, a New York-based analyst with BMO Capital Markets, in a research note.

Target: Sales 'Below Expectations'

Minneapolis-based Target Corp. [4], however, reported December results below expectations, with comparable-stores “essentially flat” for the five-week fiscal December period, with a “low single-digit decrease” in comp-store transactions offset by an increase in average transaction size.

Gregg Steinhafel
Gregg Steinhafel [5]

“December sales were slightly below our expectations, as strong results late in the month did not completely offset softness in the first three weeks,” said Gregg Steinhafel [5], chairman, president and chief executive officer, in a statement.

Target noted that December comp-store sales were strongest in food categories, “which experienced a mid-single-digit increase.”

Several analysts who track holiday retail sales lowered their estimates for the season in early December, when some retailers reported weak November sales, citing Hurricane Sandy’s impact on the densely populated Northeast and consumer trepidation over the economy.

MasterCard Advisors SpendingPulse said last week that holiday sales were up only 0.7% from the end of October through Dec. 24, vs. a 2% increase last year.

Additional reporting by Jon Springer

Suggested Categories More from Supermarketnews
[16]