SN Price Check: Walmart, Safeway stand out in Washington, D.C.

Walmart was a clear winner in terms of pricing, Safeway was just as clearly the winner in terms of store appearance and ease of shopping in a mystery shop conducted over the course of three different weeks in the Washington, D.C., area in January and February.

A free pdf of the 20-SKU basket price comparison [2]

Walmart had the least expensive overall basket of 20 SKUs in each of the three weeks, and also had by far the most lowest-priced items. Likewise, Safeway beat out Food Lion, Giant Food and Walmart in terms of non-price attributes measured in each of the three weeks.

Source: Brand View and RetailData

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