McDonald’s received the Marine Stewardship Council’s chain of custody certification for its seafood sourcing after undergoing a third-party audit late last year, the chain announced on Thursday. It will be adding the Marine Stewardship Council’s blue ecolabel to its seafood packaging starting in February.
“McDonald’s collaboration with the Marine Stewardship Council is a critical part of our company’s journey to advance positive environmental and economic practices in our supply chain,” Dan Gorsky, McDonald's senior vice president of U.S. supply chain and sustainability, said in a statement.
McDonald’s currently sources MSC-certified wild-caught Alaska pollock for its Fillet-O-Fish sandwich and will be using the pollock for the launch of Fish McBites next month. These two products are the entirety of McDonald’s seafood offerings in North America.
McDonald’s spokesperson Christina Tyler said that McDonald’s started using the MSC-certified pollock in 2007.
“Having McDonald’s use the MSC ecolabel on their seafood recognizes a sustainable fishery and their own leadership on seafood sustainability over the last 10 years, and involves 25,000,000 Americans every day to recognize and reward a certified sustainable fishery,” Mike DeCesare, MSC communications director, told SN by email.
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