HOUSTON — Fiesta Mart here has selected the AirShow Aisle Marker Program, from Combustion Media, Dallas, to help shoppers find products in an aisle and to serve as an advertising platform for brands and services, Combustion Media announced yesterday. The AirShow Aisle Marker is a 2x4-foot backlit electrical fixture with a 15-inch drop that is hung approximately 9 feet off the floor at each end of the store aisle. It lists the aisle categories on each end of the face panel with a national CPG product pictured in the center. The signs are featured in one Fiesta store, but Fiesta expects a full deployment over the next few months to many of Fiesta’s 50 stores in Texas, said Combustion Media. “We have been testing the AirShow Aisle Marker Program and have found it to be a highly effective advertising vehicle for our brands, as well as a convenient navigational system for our customers,” said Parmer Morgan, vice president of merchandising for Fiesta Mart, in a statement.
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