Meijer Receives Award for Marketing via Cell Phones

GRAND RAPIDS, Mich. - Meijer here and SmartReply, Irvine, Calif., received an award for the Best Use of Mobile Marketing, Relationship-Building, Tuesday night from the Mobile Marketing Association during the MMA's 2nd Annual Mobile Marketing Awards dinner in Los Angeles. The award was based on Meijer's program to notify consumers of gas price increases during the summer months.

GRAND RAPIDS, Mich. - Meijer here and SmartReply, Irvine, Calif., received an award for the Best Use of Mobile Marketing, Relationship-Building, Tuesday night from the Mobile Marketing Association during the MMA's 2nd Annual Mobile Marketing Awards dinner in Los Angeles. The award was based on Meijerā€˜s program to notify consumers of gas price increases during the summer months. "Text messaging our customers about gas prices creates loyalty by sharing relevant information in an easy to use format," said Jeff Handler, senior vice president of marketing and advertising for Meijer, in a statement. "Using a mobile channel to communicate is one way we will continue to meet the ever-evolving needs of our customers."