QUINCY, Mass. — Stop & Shop here has selected predictive analytics software from SPSS, Chicago, to increase customer loyalty and develop new products and services, SPSS announced yesterday. The software is designed to deliver timely and effective promotions to customers, helping to personalize offers more effectively, according to SPSS. Additionally, the software is intended to identify specific product attributes most important to shoppers, predicting product demand to better manage production and distribution.” SPSS predictive analytics will help our organization better understand our diverse group of customers and their unique needs with relation to products and promotions,” said Ed Garabedian, manager of BI analysis and support at Stop & Shop, in a statement.
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