Wal-Mart to Access Consumer Tracking Data from NPD

Wal-Mart Stores and The NPD Group announced that NPD will provide Wal-Mart and Sam’s Club with consumer tracking data.

BENTONVILLE, Ark. — Wal-Mart Stores here and The NPD Group, Port Washington, N.Y., announced that NPD will provide Wal-Mart and Sam’s Club with consumer tracking data. Under the agreement, Wal-Mart and Sam’s Club will have access to NPD’s consumption information on food and beverages, as well as information on consumer purchasing in automotive aftermarket, consumer technology, entertainment (music, film and video, games), fashion (apparel and footwear), food service, home (home textiles, small appliances, home improvement, lawn and garden), toys and wireless handsets. The information is collected from NPD’s panel of over 3.5 million consumers, who report what they purchased, where and for what price, among other measures. “This is the kind of intelligence we need to continue to successfully grow our business by understanding what today’s consumer is looking for and tailoring our business to deliver it,” said Robert Atencio, vice president of insights and customer strategy at Wal-Mart, in a statement.

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