THE MORE DIVERSE WHOLE HEALTH BECOMES, the more assistance retailers can use. It's no longer just about natural and organic foods. Consumers are interested in sustainability, recycling their grocery bags, lowering energy costs, and finding condition-specific foods that are gluten-free and diabetic-friendly. As mainstream supermarkets incorporate more aspects of health and wellness into their product

THE MORE DIVERSE WHOLE HEALTH BECOMES, the more assistance retailers can use. It's no longer just about natural and organic foods. Consumers are interested in sustainability, recycling their grocery bags, lowering energy costs, and finding condition-specific foods that are gluten-free and diabetic-friendly. As mainstream supermarkets incorporate more aspects of health and wellness into their product offerings and in-store services, the more they require experts who specialize in the whole health business. This year, the following areas of interest are covered in the directory:

  • Nutrition
  • Government regulations
  • Organic certification
  • Green energy
  • Sustainability

Entries were chosen based on a variety of criteria, including immediate relevance to business practices and topics covered by SN Whole Health, leadership position in their field, and the volume of data or number of links to additional resources on the group's website.


American Botanical Council

Trade group and information clearinghouse for the herbal medicine and supplement industry.

Mark Blumenthal, Founder & Executive Director
P.O. Box 144345
Austin, TX 78714
512.926.4900 [3]

American Diabetes Association

The leading nonprofit health organization providing diabetes research, information and advocacy through local chapters in all 50 states.

Larry Hausner, Chief Executive Officer
1701 North Beauregard St.
Alexandria, VA 22311
800.342.2383 [4]

American Dietetic Association

The largest association of dietitians and nutrition professionals in the United States.

Ronald S. Moen, Chief Executive Officer
120 South Riverside Plaza, Suite 2000
Chicago, IL 60606
800.877.1600 [5]

American Heart Association

A nonprofit that seeks to reduce the incidence of cardiovascular disease and stroke through research, education and marketing efforts.

M. Cass Wheeler, Chief Executive Officer
7272 Greenville Ave.
Dallas, TX 75231
214.373.6300 [6]

American Pharmacists Association

The largest professional association of pharmacists in the United States. Website includes searchable journals for APhA members, as well as media advisories and government affairs updates.

James Appleby, Chief Operating Officer
1100 15th St. NW, Suite 400
Washington, DC 20005
202.628.4410 [7]

American Public Health Association

Oldest and largest association of public health professionals in the world, representing 50,000 members from 50 different public health fields.

Georges C. Benjamin, Executive Director
800 I St. NW
Washington, DC 20001
202.777.2742 [8]

Celiac Sprue Association

A nonprofit dedicated to helping gluten-intolerant individuals through research and education. Website contains information about gluten-free foods, and other resources.

Mary Schluckebier, Executive Director
P.O. Box 31700
Omaha, NE 68131
402.558.0600 [9]

Center for Medicare and Medicaid Services

The division of the U.S. Department of Health and Human Services tasked with assuring health care security, choices and program awareness among recipients.

Kerry Weems, Administrator
7500 Security Blvd.
Baltimore, MD 21244
410.786.3000 [10]

FDA Center for Drug Evaluation and Research

The U.S. Food and Drug Administration division responsible for overseeing prescription and OTC pharmaceuticals.

Janet Woodcock, Director
5600 Fishers Lane, HFD-240
Rockville, MD 20857
301.827.4573 [11]

FDA Center for Food Safety and Applied Nutrition

The U.S. Food and Drug Administration division responsible for approving, regulating, labeling and recall oversight of food, cosmetics and supplements.

Stephen Sundlof
Industry Affairs Office
5100 Paint Branch Parkway
College Park, MD 20740
301.436.2600 [12]

Food Marketing Institute

Trade group for food retailers and wholesalers. Main focus includes training and industry advocacy efforts, as well as an active pharmacy committee and program.

Tim Hammonds
President & Chief Executive Officer
2345 Crystal Drive, Suite 800
Arlington, VA 22202
202.452.8444 [13]

GMDC (Global Market Development Center)

Trade, conference and educational group for the general merchandise and health & beauty care products industries.

Dave McConnell Jr.
President & Chief Executive Officer
1275 Lake Plaza Drive
Colorado Springs, CO 80906
719.576.4260 [14]

Institute of Food Technologists

A nonprofit scientific society with 22,000 members working in food science, food technology and related fields.

John D. Floros
525 W. Van Buren, Suite 1000
Chicago, IL 60607
312.782.8424 [15]

National Association of Chain Drug Stores

Trade association representing the suppliers and retailers of the pharmacy industry. Website includes resources such as the new Chain Drug Industry Guide.

Steven C. Anderson
Chief Executive Officer
413 North Lee St.
P.O. Box 1417-D49
Alexandria, VA 22313
703.549.3001 [16]

National Community Pharmacists Association

Trade group representing independent pharmacy owners, managers and employees. Offers several continuing education programs.

Bruce Roberts
Executive Vice President
100 Daingerfield Road
Alexandria, VA 22314
703.683.8200 [17]

National Digestive Diseases Information Clearinghouse

The National Institutes of Health division tasked with educating patients, health care professionals and the general public about digestive diseases and food allergies. Website includes an encyclopedic reference guide, U.S. statistics and links to patient organizations.

Griffin P. Rodgers
2 Information Way
Bethesda, MD 20892
800.891.5389 [18]

USDA Center for Nutrition Policy and Promotion

The U.S. Department of Agriculture division responsible for coordinating federal nutrition education efforts, often by developing tools such as the Dietary Guidelines for Americans and [19].

Brian Wansink, Executive Director
3101 Park Center Drive
10th floor
Alexandria, VA 22302
703.305.7600 [20] [21] [22] [23]

U.S. Department of Health and Human Services

Federal agency that oversees the Food and Drug Administration and administers Medicare, Medicaid and numerous other public health programs. Department-affiliated websites include a wealth of links to health news, professional databases and authoritative features on medical topics.

Mike Leavitt, Secretary
200 Independence Ave. SW
Washington, DC 20201
202.619.0257 [24] [25]

U.S. Pharmacopeia

Nearly two centuries old, this organization sets the official standards for prescription and OTC medications, dietary supplements and many other health care products manufactured and sold in the United States.

Roger L. Williams, Executive Vice
President & Chief Executive Officer
12601 Twinbrook Parkway
Rockville, MD 20852
301.881.0666 [26]


Alaska Seafood Marketing Institute

A partnership between Alaska's seafood industry and state government that organizes collaborative marketing programs with retailers and food-service operations throughout the United States.

Ray Riutta, Executive Director
Main Office
311 N. Franklin St., Suite 200
Juneau, AK 99801
907.465.5560 [27]

American Egg Board

Trade group that develops marketing and education campaigns to build demand for eggs and egg products.

Joanne Ivy, President & Chief Executive Officer
Industry & Market Development
1460 Renaissance Drive
Park Ridge, IL 60068
847.296.7043 [28]

Dairy Management Inc.

American dairy checkoff program geared toward building demand for dairy producers. Subsidiaries include the National Dairy Council and the American Dairy Association.

Tom Gallagher, Chief Executive Officer
10255 West Higgins Road, Suite 900
Rosemont, IL 60018
847.803.2000 [29] [30] [31]

International Dairy-Deli-Bakery Association

Trade group for dairy, deli and bakery owners and operators. Website includes resources on issues such as trans fats, food allergen labeling and other nutritional trends.

Carol Christison, Executive Director
P.O. Box 5528
Madison, WI 53705
608.310.5000 [32]

International Dairy Foods Association

Organization representing the nation's dairy processing and manufacturing industries and their suppliers.

Connie Tipton, President & Chief Executive Officer
1250 H St. NW, Suite 900
Washington, DC 20005
202.737.4332 [33]

National Cattlemen's Beef Association

Checkoff sponsored program conducts research and develops marketing programs for the U.S. beef industry.

Randy Irion, Director of Retail Marketing
9110 East Nichols Ave., Suite 300
Centennial, CO 80112
303.694.0305 [34] [35]

National Chicken Council

Chicken industry trade and lobbying group whose promotional efforts include the annual “September is National Chicken Month.”

George B. Watts, President
1015 15th St. NW, Suite 930
Washington, DC 20005
202.296.2622 [36] [37]

National Fisheries Institute

Trade and lobbying group for the seafood industry. Website offers consumption statistics, a variety of links to related industry groups, recipes and nutrition tips.

John Connelly, President
7918 Jones Branch Drive, Suite 700
McLean, VA 22102
703.752.8880 [38] [39]

National Pork Board

Checkoff sponsored organization that creates and executes promotion, research and consumer education programs to boost domestic demand for pork.

Jarrod Sutton
Director of Retail Marketing
P.O. Box 9114
Des Moines, IA 50306
515.223.2600 [40] [41]

Organic Trade Association

Trade association and lobbying group for organic product suppliers, farmers and retailers. OTA hosts the All Things Organic trade show, and its “Organic Pages” website contains extensive, searchable databases of national organics growers and product suppliers. “The O'Mama Report” is OTA's consumer-oriented site focused on the benefits of organic foods.

Caren Wilcox
Executive Director
P.O. Box 547
Greenfield, MA 01302
413.774.7511 [42] [43] [44]

Produce for Better Health Foundation

A nonprofit foundation that utilizes a variety of marketing, education and public-private partnership efforts to encourage fruit and vegetable consumption.

Elizabeth Pivonka
President & Chief Executive Officer
5341 Limestone Road
Wilmington, DE 19808
302.235.2329 [45] [46]

Produce Marketing Association

A global trade association representing growers and marketers of fresh fruits, vegetables and related products. PMA offers a variety of educational resources for members, as well as discounts on consulting, market research and scan data for its members.

Bryan Silbermann
1500 Casho Mill Road
Newark, DE 19714
302.738.7100 [47]

United Fresh Produce Association

A trade association representing growers, shippers, processors, brokers, wholesalers and distributors of produce. United Fresh offers a variety of continuing education programs and scholarships for its members.

Tom Stenzel, President
1901 Pennsylvania Ave. NW, Suite 1100
Washington, DC 20006
202.303.3400 [48]

USDA Agricultural Marketing Service

The U.S. Department of Agriculture division that administers marketing services for U.S. agricultural products, including produce, dairy, meats and organic foods through the National Organic Program.

Lloyd C. Day, Administrator
1400 Independence Ave. SW
Washington, DC 20250
202.720.5115 [49]

Whole Grains Council

An alliance of groups promoting the increased consumption of whole grains through consumer education, marketing and programs such as the Whole Grain Stamp.

Cynthia Harriman
Director of Food & Nutrition Strategies
Oldways Preservation Trust
266 Beacon St.
Boston, MA 02116
617.421.5500 [50]


Center for Food Safety

Environmental advocacy group that lobbies and litigates against agriculture practices it perceives as harmful.

Andrew Kimbrell, Executive Director
660 Pennsylvania Ave. SE, Suite 302
Washington, DC 20003
202.547.9359 [51]

Center for Science in the Public Interest

A consumer advocacy group focused primarily on nutrition.

Michael Jacobson, Executive Director
1875 Connecticut Ave. NW, Suite 300
Washington, DC 20009
202.332.9110 [52]

Consumers Union

Nonprofit publisher of Consumer Reports magazine. The group is currently running campaigns aimed at improving food safety, eco-labels and prescription drugs.

Gene Kimmelman and Chris Meyer, Senior Directors
101 Truman Ave.
Yonkers, NY 10703
914.378.2000 [53]

Environmental Working Group

An environmental group that has focused recent media and PR campaigns on farm bill subsidies, biofuels and destructive mining practices.

Ken Cook, President
1436 U St. NW, Suite 100
Washington, DC 20009
202.667.6982 [54]

Environmental Defense Fund

Environmental group that is currently promoting ecologically friendly seafood choices through its “Oceans Alive” campaign.

Fred Krupp, President
257 Park Ave. South
New York, NY 10010
212.505.2100 [55] or [56]

Humane Society of the United States

This organization, which is not affiliated with state humane societies or animal shelters, is currently campaigning against processing downer cattle at livestock farms.

Wayne Pacelle, President & Chief Executive Officer
2100 L St. NW
Washington, DC 20037
202.452.1100 [57]

Marine Stewardship Council

International nonprofit dedicated to sustainable fisheries management. Group offers an accreditation and labeling program to certify qualifying seafood groups.

Brad Ack, Regional Director, Americas
2110 N. Pacific St., Suite 102
Seattle, WA 98103
206.691.0188 [58]

Oldways Preservation Trust

A think tank and advocacy organization promoting healthy eating, sustainable farming and traditional food preparation. The group facilitated the development of the Whole Grains Council.

K. Dun Gifford, Founder & President
266 Beacon St.
Boston, MA 02116
617.421.5500 [59]

Organic Consumers Association

Advocacy group that focuses on food safety, sustainability and the upholding of organic standards, among other issues.

Ronnie Cummins, Executive Director
6771 South Silver Hill Drive
Finland, MN 55603
218.226.4164 [60]


An environmental advocacy group focused on oceanic issues. Major initiatives include education campaigns regarding ecologically friendly seafood.

Dawn M. Martin, President
8401 Colesville Road, Suite 500
Silver Spring, MD 20910
301.495.9570 [61] [62]

Slow Food USA

A nonprofit organization that promotes traditional values in food production and in cooking, as well as fair compensation for growers.

Erika Lesser, Executive Director
20 Jay St., Suite M04
Brooklyn, NY 11201
718.260.8000 [63]


California Certified Organic Farmers

National organic certifier of farmers, processors, producers, private-label brands, retail operations and livestock. Website includes an extensive searchable database of organic farmers and producers.

Peggy Miars, Executive Director
2155 Delaware Ave., Suite 150
Santa Cruz, CA 95060
831.423.2263 [64] [65]

National Organic Program

The U.S. Department of Agriculture division responsible for developing and enforcing rules associated with the USDA Organic seal as well as accrediting organic certification agencies.

Barbara Robinson, Director
1400 Independence Ave. SW,
Room 4008-South Building
Washington, DC 20250
202.720.3252 [66]

Oregon Tilth

An international organic certifier and research organization that advocates sustainable agriculture and lobbies for independent farmers.

Kristy Korb, Certification Director
470 Lancaster Drive NE
Salem, OR 97301
503.378.0690 [67]

Organic Crop Improvement Association

An international organic certifier with offices in the United States, Canada, Guatemala, Mexico and Peru.

Jeff See, Executive Director
1340 North Cotner
Lincoln, NE 68505
402.477.2323 [68]

Quality Assurance International

An organic certifier for farmers, manufacturers, restaurants and retailers.

Jaclyn Bowen, General Manager
9191 Towne Centre Drive, Suite 510
San Diego, CA 92122
858.792.3531 [69]

Scientific Certification Systems

Third-party certifier of environmental, organic and food safety achievements.

Stanley Rhodes, President & Chief Executive Officer
2200 Powell St., Suite 725
Emeryville, CA 94608
510.452.8000 [70]


Humane Farm Animal Care

A certification and labeling program that prohibits the use of growth hormones and antibiotics when raising egg, dairy, meat and poultry products, among other standards.

Adele Douglass, Executive Director
P.O. Box 727
Herndon, VA 20172
703.435.3883 [71]

International Fair Trade Association

An international organization promoting the growth of fair trade products. English website includes a large database of worldwide suppliers searchable by region, product or service type.

Stefan Durwael
Prijssestraat 24
4101 CR Culemborg
The Netherlands
+31 (0) 345.53.59.14 [72]


Website offers a database of over 9,000 independent, local farms in the United States, searchable by ZIP code and/or product.

Guillermo Payet, Founder
220 21st Ave.
Santa Cruz, CA 95062
831.475.8150 [73]

Organic Exchange

A nonprofit organization that facilitates business-to-business contact between buyers and sellers of organic commodities. The group has been working recently to increase the global cultivation, supply and use of organic cotton.

La Rhea Pepper
Executive Director
2808 Adeline St., #4
Berkeley, CA 94703
510.849.0800 [74]

Organic Farming Research Foundation

A nonprofit information clearinghouse for organic farmers and manufacturers. OFRF publishes detailed, national surveys of organic farmers, offering insight into the state of local and regional supplies.

Bob Scowcroft, Executive Director
P.O. Box 440
Santa Cruz, CA 95061
831.426.6606 [75] [76]

TransFair USA

Nonprofit third-party certifier of fair trade products and commodities. Website offers resources linking consumers to businesses offering fair trade goods, as well as B2B tools to help businesses source these products.

Paul Rice
President & Chief Executive Officer
1500 Broadway, Suite 400
Oakland, CA 94612
510.663.5260 [77]

The Rodale Institute

A nonprofit research institute dedicated to organic and sustainable farming. Rodale's [78] website offers a limited organic price index, as well as searchable databases of organic farmers.

Timothy J. Lasalle
Chief Executive Officer
611 Siegfriedale Road
Kutztown, PA 19530
610.683.1400 [79] [80]


The Natural Marketing Institute

A market research and consulting group focused on the natural and organic product industries.

Maryellen Molyneaux
President & Managing Partner
272 Ruth Road
Harleysville, PA 19438
215.513.7300 [81]

The Hartman Group

A market research and consulting group focused on health and wellness industries, including natural and organic products.

Harvey Hartman
Founder, Chairman & Chief Executive Officer
1621 114th Ave. SE, Suite 105
Bellevue, WA 98004
425.452.0818 [82]


The leading specialist provider of data and market research for the natural product industry. Offers retail partner programs in exchange for data sharing.

Tony Olson
Chief Executive Officer
1111 Plaza Drive, Suite 715
Schaumburg, IL 60173
847.908.1200 [83]


Kehe Food Distributors

Midwestern regional distributor of natural, organic and specialty foods.

Jerald Kehe, President & Chief Executive Officer
900 Schmidt Road
Romeoville, IL 60446
630.343.0000 [84]

Tree of Life

National distributor of natural, organic, specialty and ethnic foods and supplements. The company recently launched a proprietary tool called “Smart Assortment,” which combines data from a variety of sources to determine optimal planograms store by store.

Richard Lane, President & Chief Executive Officer
405 Golfway West Drive
St. Augustine, FL 32095
904.940.2100 [85]

United Natural Foods

The largest national distributor of natural and organic foods, as well as nutritional supplements and natural HBC items. Subsidiaries include produce distributor Albert's Organics, Millbrook Distribution Services and the Hershey Import Co.

Michael Funk, President & Chief Executive Officer
260 Lake Road
Dayville, CT 06241
860.779.2800 [86] [87]


Green Power Partnership

This U.S. Environmental Protection Agency division facilitates the purchase of renewable energy for commercial, industrial and public sector organizations.

Blaine Collison, Program Director
U.S. Environmental Protection Agency
1200 Pennsylvania Ave. NW
Mail Code 6202J
Washington, DC 20460
202.343.9139 [88]

World Resources Institute

An environmental think tank whose current efforts include projects on biofuels, the development of more efficient sources of electricity and the Green Power Market Development Group.

Jonathan Lash, President
10 G St., NE, Suite 800
Washington, DC 20002
202.729.7600 [89] [90]

NOTE: If you would like us to consider posting your organization in future issues of the Green Pages, please submit them to Jeff Wells, list coordinator, at [email protected] [91].