Loblaw, Shaw’s Host Seafood Sustainability Events

BRAMPTON, Ontario — To recognize continued commitments to sustainable seafood initiatives, Loblaw Cos. and Shaw’s Supermarkets are hosting events aimed at public awareness.

Loblaw Cos. [3], Brampton, Ontario, will conduct a panel discussion on Sept. 11 featuring Alexandra Cousteau, the granddaughter of Jacques Cousteau, as well as representatives from the Marine Stewardship Council and the World Wildlife Fund Canada and the retailer’s director of seafood sustainability. The event, which takes place at a President’s Choice cooking school in Montreal, will focus on the next steps for sustainable seafood and will feature a Q&A with high school students.

The event also marks the kick-off to a new in-store campaign for Loblaw’s Oceans for Tomorrow initiative, a partnership with MSC and WWF-Canada launched in 2009 that aims to replace all seafood sold in its stores with sustainable alternatives by 2013.

Read more: Loblaw Gives Seafood Sustainability Update [4]

On Sept. 7, Supervalu [5] banner Shaw’s Supermarkets, West Bridgewater, Mass., celebrated the one-year anniversary of its sustainable seafood program with cake served at all store locations.

Each Friday in September, select Shaw’s stores will lead seafood demonstrations and cooking classes, and the retailer will give two $1 coupons to all fresh seafood customers Sept. 7-13. Shaw's recently added six new sustainable seafood offerings to stores for a total of 18 products that are MSC-certified or verified by the Gulf of Maine Research Institute. 

“This month, we celebrate the continued success and expansion of our sustainable seafood program,” Mike Stigers, president, Shaw’s, said in a statement. “Not only is it crucial to source seafood from fisheries committed to sustaining the health of the seafood supply, but it also provides our customers with the knowledge they are helping to further seafood sustainability as well. Shaw’s seafood shoppers can be assured that they are buying high-quality seafood from viable sources.”

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