Baby Boomers: One Size Does Not Fit All

The Baby Boom generation is long-known to be a trend-setting group, and its impact on the CPG industry is huge.

The Baby Boom generation is long-known to be a trend-setting group. For the packaged goods industry, the impact of this generation will be profound. Sheer size plus an estimated $2 trillion in annual spending power makes the Baby Boom generation the largest and most influential consumer segment the CPG industry has ever served.

In order to serve this group effectively, though, CPG marketers must be on their toes. Despite the fact that Boomers have shared many life experiences, the group prides itself on individuality, and, as a whole, is really a diverse population.

This report provides insight into current and emerging trends within the Baby Boom marketplace that will enable manufacturers and retailers to develop and execute strategies that align with overall corporate goals while simultaneously addressing the rapidly changing needs of the largest and most powerful consumer group the industry has ever served.