High Impact: SN's Annual Category Guide

High Impact: SN's Annual Category Guide

An analysis of key SymphonyIRI Group product-sales data for the latest 52 weeks ending June 13, 2010.

Nonfood

It was a case of give and take as the three main retail channels vied for dollar share of 15 large-volume health and beauty care and general merchandise categories tracked by SymphonyIRI Group, Chicago, for the 52 weeks ending June 13, 2010.

Dollar Sales from Last Year

% Change From Last Year

Soap [1] $1.0B 4.4
Vitamins [2] $1.0B 9.9
Internal Analgesics [3] $919.9M -2.4
Cold/Allergy/Sinus Tablets [4] $739.2M 0.7
Gastrointestinal — Tablets [5] $649.1M 2.4
Sanitary Napkins/Tampons [6] $646.2M -2.3
Weight Control/Nutrition Liq/Pow [7] $639.3M 4.8
Batteries [8] $562.0M -5.5
Deodorant [9] $543.3M -0.1
Skincare [10] $508.4M -0.6
Blades [11] $504.8M -2.6
Cleaning Tools/Mops/Brooms [12] $469.6M -0.1
Toothbrush/Dental Accessories [13] $424.0M -0.3
Charcoal [14] $407.2M 0.4
Kitchen Storage [15] $301.4M 0.7

Fresh Market

It’s been a year of mixed blessings for many fresh food departments. Wholesale prices fell steeply in a couple of key categories, such as dairy products and eggs.

Dollar Sales from Last Year % Change From Last Year
Milk [16] $10.1B -10.2
Natural Cheese [17] $7.2B -5.6
RFG Juices/Drinks [18] $4.1B -0.9
Yogurt [19] $3.9B 5.7
Luncheon Meats [20] $3.4B -0.3
RFG Fresh Eggs [21] $3.1B -7.6
Vegetables (canned) [22] $2.4B 2.6
RFG Side Dishes [23] $1.4B 4.3
RFG Spreads [24] $413.8M 16.4
RFG Teas/Coffee [25] $341.9M 7.0
Other RFG Products [26] $266.1M 5.7
RFG Salad Dressing [27] $252.8M 3.5
RFG Baked Goods [28] $237.2M 9.0
RFG Pizza [29] $224.7M 7.9
RFG Pasta/Noodles [30] $217.5M 9.0

Center Store

Shoppers were on the prowl for the best grocery deals during the 52 weeks ending June 13, 2010. Many were willing to drive all over town to find them.

Dollar Sales from Last Year % Change From Last Year
Carbonated Beverages [31] $11.9B -1.1
Fresh Bread and Rolls [32] $9.5B -0.7
Salty Snacks [33] $8.4B 3.7
Beer/Ale/Alcoholic Cider [34] $8.3B 1.3
Cold Cereal [35] $6.0B -1.4
Frozen Dinners/Entrees [36] $5.9B -4.2
Wine [37] $5.7B 3.6
Cigarettes [38] $4.8B 3.8
Ice Cream/Sherbet [39] $4.1B -3.9
Bottled Water [40] $3.9B -3.7
Soup [41] $3.9B -3.6
Crackers [42] $3.8B 1.3
Cookies [43] $3.7B 0.6
Bottled Juice [44] $3.5B -3.6
Coffee [45] $3.2B 2.6
Dog Food [46] $3.1B 3.0
Frozen Pizza [47] $3.1B 4.4
Toilet Tissue [48] $3.0B -1.0
Chocolate Candy [49] $2.9B 5.8
Frozen Prepared Vegetables [50] $256.3M 9.5

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Well Adjusted: SN's Annual Category Guide [51]
Supermarket Categories by Dollar Sales [52]
Supermarket Categories by Unit Sales [53]