Yogurt has had a great run during the past five years, and the category is showing no signs of stopping. As a light, portable, all-natural snack, it’s a perfect fit with health and wellness trends. And, suppliers can churn out a practically infinite array of flavors and blends to attract new fans and keep loyal customers interested.
Those are a few of the reasons that yogurt has posted dollar sales growth ranging from 3.4% to 7.6% during each of the past three years — no small feat for a $3.9 billion category. With the exception of calendar 2007, when unit sales fell 1%, sales volume has kept pace reasonably well, indicating that shoppers are willing to ignore occasional price increases due to commodity price spikes, or pay a little more for new innovations, such as probiotics for digestive health.