Big Y Launches 'Online Mall'

SPRINGFIELD, Mass. — Big Y Foods [3] here said Monday it has launched an “online shopping mall” featuring an array of offerings from other retailers as part of an overall website revamp.

The Big Y Marketplace allows customers to earn discounts on groceries by shopping with other retailers online.

Retailers participating in the Marketplace include Gap, Best Buy, Eddie Bauer, Cabela’s, Hotwire, LEGO, Apple iTunes, Buy.com, Payless, Dick’s Sporting Goods, Sears, Macy’s, Overstock.com, QVC and others. Rewards points earned differ among retailers and are calculated based on a customer’s online spending.

Customers who are members of Big Y’s premium loyalty club, the Silver Savings Club, can access the Big Y Marketplace through the company’s new mobile-optimized web portal, myBigY. The new portal will also allow customers to create a profile so that Big Y can provide personalized offers, the company said.