Costco Extends In-Store Media Deal

ISSAQUAH, Wash. — Costco Wholesale Corp. [3] here and Premier Retail Networks (PRN) announced a multi-year agreement to extend their eight-year relationship providing Costco’s in-store media network and content strategy, including a new dedicated 3D content channel to support Costco’s 3D consumer electronics education initiatives. 

In addition, PRN is further integrating its HDTV Network platform with Costco’s technology infrastructure to support a wider range of media formats. This upgrade delivers high-quality video streams, enhances performance of video playback channels across the network, and is scalable to accommodate future technologies. The platform’s ability to evolve with future video/digital applications will enable Costco to continually showcase the latest developments in consumer electronics.

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“PRN continues to provide Costco with new and innovative ways to engage our members and bring the highest quality technology to in-store media,” said Paul Latham, Costco’s vice president of membership and services, in a statement. 

Under the extended agreement, PRN will continue to provide Costco with:

• An integrated retail media solution including custom HDTV content, strategic programming, advertising sales, network operations, media management and scheduling.  

• Custom programming highlighting Costco’s services and department offerings, branded Costco content and consumer electronics education, produced by PRN’s Content and Creative Group. 

• Product features with custom HD entertainment and sports programming acquired from PRN’s alliances with more than 150 content providers.