United Offers iPhone App

LUBBOCK, Texas — United Supermarkets [3] here said Thursday it has launched an iPhone app for its West Texas customers that offers access to weekly ads, product specials, recipes and customizable shopping lists.

The app — a version of which has also been launched for the company’s North Texas shoppers — also allows customers to access United Supermarkets’ 2012 Red Hot Summer Game, which includes $4 million in prizes and runs through Aug. 28.

United Links Contest to New Mobile App [4]

“Our new app gives all of our guests convenient tools for a personalized shopping experience, like allowing you to place items from our weekly ad or recipes directly on your shopping list, which can then be shared with friends and family members,” said Monica Schierbaum, director of marketing for the company.

United operates 51 stores in 30 Texas markets under four banners: United Supermarkets, Market Street, Amigos and United Express.