Video: Golub discusses 'how social media has changed the world'

Jerry Golub, president and CEO of Price Chopper Supermarkets, previews the FM Connect [1] workshop "Social Studies: Forging Web-Enhanced Shopper Relationships" in this interview with Supermarket Guru Phil Lempert. "[The Coca-Cola Retailing Research Council of North America has] taken the last four years to take a look at how social media has changed the world and specifically the implications that social media has had on our business." The workshop is scheduled for 9 to 9:50 a.m. Thursday at McCormick Place S102b.

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Show coverage: More FMI Connect videos and articles [1]