Wal-Mart Rolls Back 7,000 Prices in Canada

BENTONVILLE, Ark. — Wal-Mart Stores [3] here said Monday its stores in Canada are cutting prices on 7,000 items during January, encompassing all grocery and general merchandise categories.

The company said the rollbacks are expected to transate into customer savings of more than $25.1 million (U.S.).

"With the holiday season over, we know our customers are experiencing budget pressure and need to restock their basics," said Lee Tappenden, chief merchandising officer at Walmart Canada. "We've focused much of our rollback activity in our food and consumables, as well as our health and wellness categories, so customers can take advantage of lower prices on what they need.

"Rollback prices are designed to drop our everyday low prices to an even greater value for the customer, whether the rollback lasts for a month or longer."