Aldi Launches Store-Brand Pledge

BATAVIA, Ill. — Aldi has launched a Facebook promo in which consumers pledge to switch to Aldi private labels.

Under the “Switch and Save” sweepstakes, Facebook users who “like” the Aldi Facebook page can click on a “pledge” whereby they promise to switch to Aldi’s exclusive brands.

In doing so, Aldi says they can save 50% over national brands sold at other supermarkets. They must enter their name and address to enter the sweepstakes.

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