Celebrity Chef Creates Private-Label Recipes

MINNEAPOLISSupervalu’s Essential Everyday private-label brand is featured in several recipes from Antonia Lofaso, a participant of Bravo’s Top Chef reality show.

Three Bean Chili, Sicilian Pasta and Broccoli and Crispy Cauliflower with Parmesan are among the recipes prominently featured on Supervalu’s retailer websites. Each is made almost entirely from Essential Everyday items.


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