Consumer Reports Taste-Tests Private Labels, National Brands

YONKERS, N.Y. — More than half of the store brands blind-tasted in a Consumer Reports test tied or beat their name-brand rivals.

Nineteen private-label/national-brand pairs were tested, with store brands tying name brands for taste in 10 instances. One store-brand product, Giant Eagle chicken broth, beat Swanson.

SN Viewpoints blog:

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