STAMFORD, Conn. — FreshDirect has hired Daymon Worldwide to support its premium private-brand portfolio and complement its fresh online product offerings and chef-made options.
“Daymon Worldwide’s retail branding expertise, plus its sourcing and logistics capabilities, made them the best partner to support FreshDirect’s private-brand growth,” said FreshDirect senior vice president of merchandising Tim Milano, in a statement. “This will better position us to meet increasing consumer demand for fresh, healthy, convenient choices for our customers.”
FreshDirect sells more than 6,00 fresh food and grocery items to more than 250,000 consumers throughout the New York City and Philadelphia metropolitan areas.
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