Gallery: First look at Lidl’s private brands

In an event in New York Tuesday, Lidl revealed that its first U.S. stores would open June 15 – about four years since its executives arrived on the shores to explore the possibility – and also revealed a number of the products shoppers will see when they arrive.

These include a line of specialty imported items under the Preferred Selection name (such as the German chocolates pictured here), mainstream products, and personal care and other non-grocery items. Executives said they would carry prices about 50% lower than comparable U.S. grocery stores. Here are some of those items.

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