Keeping it fresh
Fresh Thyme Farmers Market, which combines the spirit of a weekend farmers’ market with the convenience of a neighborhood store, is in rapid growth mode with its private brand program that has grown to about SKUs since its inception two years ago.
The line was designed in partnership with a Los Angeles-based agency, The Creative Pack, to help enforce the 41-store retailer’s core values which include honesty, superior value, straight talk and shopper ease.
The brand’s creators incorporated the Fresh Thyme logo, its signature tractor and an earthy color palette.
Fresh Thyme’s chocolate offering incorporates fun flavors from Chipotle Chili to Coconut Black Lava Sea Salt.
Products in the line span grocery, fresh, nonfood, and beer and wine categories.
Fresh Thyme’s Basil & Garlic and Traditional pasta sauces are packaged in glass jars that show the sauce and feature labels with pictures of its fresh ingredients.
Fresh Thyme’s private label design has been recognized by Vertex Awards and with a health and wellness design award for excellence in private label branding.