Hy-Vee Discusses Origin of Exclusive Beer

WEST DES MOINES, IowaHy-Vee’s wine and spirits managers encouraged the retailer to launch its Baraboo private-label craft beer line, according to the fall issue of Hy-Vee’s “Seasons” store magazine.

After noticing rising sales of craft beers, managers suggested that Hy-Vee get involved in the business.

“The craft beer movement is very strong right now, so the time was right for Ba

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.