Hy-Vee Discusses Origin of Exclusive Beer

WEST DES MOINES, IowaHy-Vee’s wine and spirits managers encouraged the retailer to launch its Baraboo private-label craft beer line, according to the fall issue of Hy-Vee’s “Seasons” store magazine.

After noticing rising sales of craft beers, managers suggested that Hy-Vee get involved in the business.

“The craft beer movement is very strong right now, so the time was right for Ba

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