Kroger to introduce premium import brand

Kroger is introducing a new private brand of premium imported products — to be known as HemisFares­ — described by CEO Rodney McMullen as “a guided tour of the best tastes on Earth.”

Speaking in a conference call with analysts Friday, McMullen said the HemisFares line, available later this month at Kroger-owned stores, would include directly imported items with particular appeal to adventurous “foodies” and millennial sho

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