Kroger to introduce premium import brand

Kroger is introducing a new private brand of premium imported products — to be known as HemisFares­ — described by CEO Rodney McMullen as “a guided tour of the best tastes on Earth.”

Speaking in a conference call with analysts Friday, McMullen said the HemisFares line, available later this month at Kroger-owned stores, would include directly imported items with particular appeal to adventurous “foodies” and millennial sho

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.