Kroger Rolls Out ‘Simple Truth’ Brands

CINCINNATI — Kroger is kicking its Naturally Preferred and Private Selection Organic labels to the curb. Now the retailer will be offering two new lines — Simple Truth and Simple Truth Organic. 

These store brands do not contain 101 different ingredients that Kroger has deemed harmful, including antibiotics, ammonium chloride, sulfites and saccharin.

Simple Truth and Simple Truth Organic wi

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