Meijer combines natural and organic PL lines

Meijer Inc. is transitioning its Meijer Naturals and Meijer Organics products into one line called True Goodness to avoid shopper confusion, the Grand Rapids, Mich., retailer announced.

Products in the True Goodness line contain no artificial ingredients or hydrogenated oils, and many are USDA certified organic. Organic items are identified on the packaging.

True Goodness will encompass 225 products from Meijer N

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