Millennial mix: Premium store brands for today's consumers

Millennial mix: Premium store brands for today's consumers

Retailers are catering to young adults and other adventurous eaters with premium private labels

Premium products are their prime picks. They spend a higher portion of their income on unique dining experiences compared with other age groups. And private label is almost always in their shopping carts.

Millennial shoppers, with their unprecedented blend of purchase habits, have prompted select supermarkets to expand their store brand lines to include more upscale, one-of-a-kind goods geared toward 20- and 30-somethings.

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