Nature's Promise refresh highlights 'free-from'

Nature's Promise refresh highlights 'free-from'

Ahold on Wednesday announced the launch of "free-from" labeling on its natural/organic Nature's Promise private label brands available at U.S. retail banners.

Ahold introduced the Nature's Promise brand in 2004. As part of a brand refresh, Nature’s Promise natural products are now clearly labeled “Free from” to help customers make healthy choices.

“Customers continue to ask us for more organic and free from c

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