Public Property: Specialty Store Debuts Locally Produced Private Label

Public Property: Specialty Store Debuts Locally Produced Private Label

San Francisco specialty store Bi-Rite Market puts a new spin on private label with a full-disclosure product line

It makes sense that a private label created for — and by — the community is marketed under the “Public” brand.

That’s the concept behind a locally produced line that debuted over the summer at Bi-Rite Market, a single-unit San Francisco store, with specialties like Shakirah’s Mixed Berry Jam, made by Shakirah Simley, a Bi-Rite employee who runs her own jamming business; Kohlrabi Kraut, made from Watsonville, Calif.-based Mariquita Farm’s Kohlrabi cabbage and Hollister, Calif

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