Rabobank: Store Brands to Hold 30% Share

NEW YORK Corporate brands are on track to achieve penetration on par with Europe during the next decade, with share growing from less than 20% in the U.S. to 25% to 30%, forecasts Rabobank’s Food and Agribusiness Research Group.

Retailer brands have grown 6% over the past five years, which Rabobank attributes to innovation and investment of brand management by retailers; consumer perception of value; and retail consolidation increasing sto

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