Photo by Thinkstock

Photo by Thinkstock

Retailers Get Pet Smart

Pet owners spend billions of dollars each year on their furry friends. New food lines, Rx programs and other efforts help retailers get their share

Retailers are using new tricks to train pet owners to come back to their stores.

Supermarkets are increasing the size and scope of their pet care departments. They are sponsoring pet contests, running promotions with animal rescue groups and even filling pet prescriptions at stores with pharmacies. Online, retailers are featuring pet-oriented websites and blogs and using pet-related events to connect with shoppers.

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