SaveALot expects America39s Choice to become the discounter39s quotpredominant food private label brandquot

Save-A-Lot expects America's Choice to become the discounter's "predominant food private label brand."

Save-A-Lot relaunches America's Choice line

Save-A-Lot has reintroduced the America's Choice name at its stores as a decadent but affordable private label line of fresh and shelf-stable products from cheesecakes to crab cakes.

The Earth City, Mo.-based discount chain, a division of Supervalu, acquired the America's Choice brand name earlier this year from A&P but the newly launched logo and product line are completely new, Save-A-Lot spokeswoman Chon Tomlin told SN Monday.

Save-A-Lot officials h

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