Smart & Final revitalizes Sun Harvest brand as sustainable PL line

Smart & Final revitalizes Sun Harvest brand as sustainable PL line

Smart & Final has made a big addition to its natural, organic and sustainable offerings with a rebrand of its Sun Harvest private label, SN has learned.

The Los Angeles-based retailer relaunched Sun Harvest last Wednesday with 100 SKUs across perishables, grocery and nonfood categories that are now available in all stores, a company spokesperson told SN.

Marketed under the tagline “Nothing

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