SN 2015 Prediction: Retailers continue to innovate in private label categories

SN 2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done.

In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types.

David Orgel is SN’s executive director of content.

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