Southeastern Grocers debuts sugar-sweetened throwback

Southeastern Grocers debuts sugar-sweetened throwback

Southeastern Grocers is introducing private label, sugar-sweetened Chek Real Sugar soda, a throwback to the original recipe that debuted 50 years ago.

Cola, grape, orange and strawberry flavors of the soda, packaged in a retro can, are available at Bi-Lo, Harveys and Winn-Dixie stores.

The soda comes in response to a survey that found that one-third of Southeastern Grocers shoppers were most looking to limit the consumption of additives and preferred soft drinks made with 100% real sugar.


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“We’re excited to celebrate more than half a century of Chek soda and reintroduce our customers to a recipe similar to the original,” said Dewayne Rabon, GVP of Grocery for Southeastern Grocers, Jacksonville, Fla., in a statement.

Customers are invited to sample Chek Real Sugar at Bi-Lo, Harveys and Winn-Dixie locations July 1-3 and are encouraged to post their thoughts to social media using the hashtag #ThrowBackaChek.

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