SpartanNash expands loyalty, PL programs

SpartanNash is rolling out a new consumer relations platform to Michigan stores to get better customer data.

“With regard to the loyalty program, I’m pleased with our progress in developing a more robust consumer relations platform and our ability to analyze our findings,” said Dennis Eidson, president and CEO of the Grand Rapids, Mich., company, during a call with analysts on Wednesday.

SpartanNash is also bringing

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