Store Brands 2012: Consumer Web Connect

PLMA reaches out to consumers for the first time with a new website featuring recipes, price comparisons and more

What do you get when you mix Kroger’s Private Selection semi-sweet chocolate chips, with Private-Selection instant coffee, heavy cream and other baking products?

Answer: Store-brand coffee mocha mousse.

For those who don’t know how to make the recipe, the Private Label Manufacturers’ Association is here to help, complete with the ingredient list and even a video cooking demonstration.

(This article i

Register to view the full article

TAGS: Kroger
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.