Store Brands 2012: Facebook Friendly

Store Brands 2012: Facebook Friendly

Retailers leverage the power of social media to bring their store brands to life. SN recognizes the Top 10 promotions in its Store Brands 2012 report.

National-brand manufacturers aren’t the only industry players that have harnessed the power of social media. YouTube videos, Facebook contests, online blogs and Twitter giveaways have become a regular part of many retail private-label promotions.

Indeed, a variety of social media are communicating the quality and value of private label.

“We see social media continuing to be a key driver of our ‘own brands’ promotional activity for the foreseeable future,” Dan Dono

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