Store Brands: State of the Industry Report

Store Brands: State of the Industry Report

While it’s common to hear about charitable giving involving national brands, there’s plenty of goodwill efforts featuring store brands.

This story explains how several nonprofits have benefited from retailer cause-marketing programs featuring their store brands.

Take Chicago-based IGA. Each year, it sells co-branded products to benefit the Wounded Warrior Project, a n

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Contact: Desiree Torres [email protected]

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