Study Highlights Opportunities to Target Male Shoppers

CHICAGO — J. Sainsbury gives men good reason to go grocery shopping: They can watch sports.

The U.K. supermarket chain is testing shopping carts that come with a tilting iPad dock. Under a partnership with Sky television, shoppers who bring their iPads and download a Sky app can watch their favorite sporting events as they fill up their shopping carts.

U.S. retailers should take note becau

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