Supervalu to Grow 'Essential Everyday'

NEW YORKSupervalu will more than double the size of its Essential Everyday line through 2013, said Michael Moore, executive vice president and chief marketing officer at an event touting the line here Wednesday.

Introduced last year to consolidate Supervalu’s retail stores’ banner brands, and rolled out to independents earlier this year, Essential Everyday comprises 1,200 items acr

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