Photo by Thinkstock

Photo by Thinkstock

Survey: Store Brands Communicate Nutritional Facts

Store brands excel at conveying nutritional, environmental information, a new consumer survey says

Store brands help consumers make health and wellness purchasing decisions, according to a new survey.

Nearly 90% of consumers say store brands provide the same amount of nutritional information about products as national brands. And three-quarters agree that store brands communicate on the same level as national brands about how their product impacts the environment, according to a Private Label Manufacturers Association study, conducted by GfK/Roper for publication in Super

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