Walgreens Executive Shares Private-Label Tips

DALLAS — Getting input from multiple business departments — from marketing to merchandising to category managers — is key to the private-label development process, said Laura Sturdevant, director of product development for private brands at Walgreens.

“Get employees involved,” she said Tuesday at the Private Brands Summit at FMI2012.

She suggested that during the development process, retailers share ingredients with emplo

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