Walmart's phasing out 'Price First' in private label revamp

Walmart's phasing out 'Price First' in private label revamp

Wild Oats isn't the only brand disappearing from the shelves at Wal-Mart Stores.

Price First, an opening price-point brand introduced around the same time that the Wild Oats brand was populating shelves at Walmart stores in 2014, is being phased out this year, a company spokesman told SN Tuesday.

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