Bite-Size Candy Cashes in on Snack Demand

Bite-Size Candy Cashes in on Snack Demand

  Candy makers unwrap a bite-size strategy to gain stomach share in the growing consumer passion for snacking

At their desk..In their car..Even while they’re exercising, Americans snack more than ever before.

And while the majority of consumers (57%) say its “important” or “very important” for snacks to be healthy, the desire for an indulgent treat tops all other snacking triggers, according to a Hartman Group poll.

“We hear consumers say on a regular basis that in order to be healthy they need to snack, but 28% of Americans snack because they want an indulgent treat,” sa

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